In 2009, Chartwell’s strategy for branded games is both aggressive and pervasive. Going forward we will have a constant feed of premium and branded content deployed via our gaming system. Our intentions are to acquire rights from a wide spectrum of sources including movie, television, characters and games amongst others. We will be consistently rotating brands and games to maintain a “freshness” and we will create multiple games from single brands where there is merit to do so.
Our focus is strictly on quality brands with highly lucrative potential. We are fully aware that not all brands make good games, and therefore we are involving our games designers and product team from the very outset of our brand selection to ensure that we don’t run the risk of creating a mediocre game that hides behind a good name. While the brand itself is critical to attract players, longevity comes from gameplay and quality and we fully intend to deliver in this respect.
Branded Games
Chartwell has entered into a multi-title licensing arrangement with Paramount Pictures for Academy award winning, Sleepy Hollow and the original 1969 version of The Italian Job, with additional titles to be added subsequently.
Licensed Games
When it comes to licensed games, Chartwell has entered into an arrangement with Games Marketing to deploy their gaming suite, which is immensely popular in both the online and landbased form:
